Bräunlingen. March 2021 – Vehicle Service Group (VSG), global leader in the vehicle service industry, launches new websites for Rotary, Blitz, Butler and Elektron brands in EMEA region. A perfect synergy between highly visual elements and quality information contents guides the user in an interactive and intuitive navigation through the wide range of products offered by VSG. The true responsive design responds to any browser usage to offer a high-quality experience to both PC and smartphone users.

Everything for the workshop. Everything from a single source.

This is the spirit of how four of VSG’s long-standing brands – Rotary, Blitz, Butler, Elektron – have joined forces to offer user a product portfolio capable to meet every workshop needs at a single online address – A common visual and structural theme strengthens the commercial union of the brands which, through dedicated sub-sections, can still earn their own space to tell their stories and show their products as individual players.

The products, the undisputed main characters of the website, are presented in an easy and modular way. The dedicated section is divided into product groups that come with an eye-catching mosaic design. The search can be sorted by a filter criteria; thanks to vehicle category and application filters, the identification of the needed products is immediate and accurate. Furthermore, the user can quickly navigate among the groups and switch from one to another using the accordion menu presents in all the group pages.

For the user who would like to perform a faster search, skipping the view of product group pages, the freeform search feature window helps him to automatically scan the website database and investigate exclusively the pages in line with the criteria inserted.

The single page product overview aims to satisfy different levels of user interests. The page head provides key data – both visual with an image gallery and informative with an essential product categorization. The page body, instead, explores in detail the product providing the following information:

  • Product description.
  • Linked media such as brochures, manuals, drawings, extra images, videos.
  • Linked products and accessories.
  • Product group specific.
  • Technical data.

Another valuable section is the one dedicated to the flagships of VSG – the Approvals; evidence of how much VSG products have been appreciated by big automotive brands over the years. Each approval can be sorted by brands, easily identifiable through the visual usage of logo, and by the same filter criteria applied in the product groups.

Last but not least, the website is completed by a News section that shares with user the most recent successes achieved by VSG, bearing witness to the professionalism and innovation of this company.

About Vehicle Service Group

Part of Dover Corporation’s Engineered Systems segment, VSG is a strong, diverse and dynamic global leader in the vehicle service industry. It comprises 13 major vehicle lifting, wheel service and collision repair brands: Rotary, Ravaglioli, Blitz, Butler, Elektron, Nogra, Space, Sirio, Chief, Forward, Direct-Lift, Revolution and Hanmecson. Headquartered in Downers Grove, Illinois, VSG has operations worldwide, including ISO9001 certified manufacturing centers in North America, Europe and Asia. Additional information is available at