About Rotary

Rotary’s story of success started in 1924. Inspired by a barber chair rising in the air, company founder Peter Lunati developed the world’s first vehicle lift. The lift could rotate. This design made it possible for vehicles to drive on and off the lift in forward gear. An important argument considering the frequent problem of reversing at that time. The patent for the lift was granted on September 1, 1925 and Rotary – the company – was born.

Over 75 years later, Rotary has grown to become the world leader in vehicle lift productivity. Apart from the headquarters in Madison, Indiana (USA) and the European Control Center in Bräunlingen, Germany, numerous global subsidiaries attend to the desires and requirements of our cusomers. With this unique network, Rotary has the opportunity of analyzing and recognizing market trends at an early stage and of applying that knowledge to generate global standards. Worldwide product releases of numerous vehicle manufacturers emphasize this approach.

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About VSG

Part of Dover Corporation’s Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service and collision repair brands: Rotary, Ravaglioli, Space, Chief, Forward, Direct-Lift, Revolution and Hanmecson. Headquartered in Downers Grove, Illinois USA, VSG has operations worldwide, including ISO9001 certified manufacturing centers in North America, Europe and Asia. Additional information is available at www.vsgdover.com


Dover is a diversified global manufacturer and solutions provider with annual revenue of approximately $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 25,000 employees takes an ownership mindset, collaborating with customers to redefine what’s possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under “DOV.” Additional information is available at dovercorporation.com. 

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